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HIGH PERFORMANCE
OF ENTREPRENEURS' PROJECTS
Verde Freska
Starting Date:
Description:
Online virtual supermarket to meet the need for social distancing and home-delivered food items
State of progress:
Closed
Owner:
Gabriel López
Email:
glopez.altodesempeno@gmail.com
Staff Recruiting
(Pending)
References:
Lessons Learned:
- Digital marketing campaigns must be monitored according to the market variables being tested. The person responsible for digital marketing at the online supermarket must keep a transparent record of their campaigns showing the market variables being tested and the levels of success achieved. The project is the owner of this record, so it must be in a public and secure place at the same time. The person responsible for executing the digital marketing strategy must be available and explain in detail their specialized work to any member of the project if instructed to do so through the respective channels, under penalty of assuming sanctions in this regard. From the moment the person responsible for this activity joins the project, these terms must be established for both parties.
- It is necessary for the digital supermarket to have a warehouse or be associated with a physical supermarket in order to be able to manage the arrival and departure of orders efficiently, have an inventory of the most requested items and the necessary cold conditions for various products such as dairy and meat. This warehouse, like inventory control at this point, may require a logistics expert and another in systems so that together they can carry out an almost automatic control of the operation. This will allow the business to scale quickly while increasing the costs of the initial investment.
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